Saturday, February 26, 2005

It's a Localized English

These days we could find a lot of things written in English. From simple sentence in some print ads to the product name itself. But this trend doesn't always followed by the readers, which mostly -we've to admit- had less educational background.

One day my friend and I were having lunch outside the office. As usual, he came up with crucial facts to discuss, like why bra's invented by man? or, is it true that "50.000 Words Complete Dictionary" contained approximately 50.000 words?, what about "900 Millions Words Complete Dictionary", which one is the most complete? and so on.

And that day he just pointed out an interesting subject.
"Let me show you."
He then went to one of the kiosk there and ask for some cigarettes.
"Can I have a pack of L.A Light, please?"
'What, el ei lait? We don't have one... it's sold.'
"But you displayed it on your counter. And there're 8 of them at least."
'Ah... you mean Lalit.'
"How about A-Mild. I see you have those too."
'No, sir. It's called Amil.'
"I suppose you call this a Sprit, right?" Pointing at a bottle of Sprite.

Next time, try to use localized English when dealing with these people.

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